XITE: The Nootropic Drink for the Digital Age

XITE: The Nootropic Drink for the Digital Age

Are you constantly bombarded with emails, notifications, and distractions from your phone or laptop? Technology is everywhere, you can’t escape it! While technology has many benefits, it also has some not-so-great effects on our brain.

One major problem we face is the overstimulation of our minds. A study conducted by the University of California, Irvine, shows that after being interrupted by a notification or email, it takes around 25 minutes to get back in the zone (Fried, 2014). This constant distraction and overstimulation can lead to decreased attention span, reduced productivity, and increased stress levels.

Another downside of technology is the lack of face-to-face interaction. With social media and Zoom calls, we're having fewer and fewer real-life conversations. This lack of real life social interaction can lead to feelings of loneliness and isolation, which can hurt our mental health (Baumeister & Leary, 1995).

So, what can we do to fight these negative effects? Taking breaks from technology and doing brain-boosting activities like exercise, reading, and spending time with mates or your family can help. Another option is to incorporate nootropics, like the ingredients found in XITE, into our routine.

Carnitine is one of the nootropics we use in our drinks. This amino acid has been shown to give your energy and brain a boost. In one study, published in The American Journal of Clinical Nutrition, people who took carnitine reported improved brain function and less fatigue (Del Pozzo et al., 2013). Another study in the Journal of Clinical Biochemistry and Nutrition found similar results for people with chronic fatigue syndrome (Hagerman et al., 2003). Carnitine gives you that mental edge, as well as fighting fatigue. That's why we included it in our drinks!

Bacopa Monnieri is one of the brain-boosting ingredients in our bars. A herb that's been used for hundreds of years in Ayurvedic medicine to boost brain power. Studies have found that taking Bacopa Monnieri can help with memory recall and lower anxiety in healthy people (Calabrese et al., 2008) and even improve cognitive function in the elderly (Stough et al., 2001).

Choline is also part of the mix in our bars, and it's an essential nutrient that helps with memory and brain function. Studies have shown that adding choline to your diet can boost memory and cognitive function in older adults (Wurtman et al., 2002). It can also help slow down age-related decline in healthy people (Smith et al., 1998). So, not only can choline help you now, but it can also help protect your brain as you age.

In conclusion, technology has a real impact on our brain. Our products contain nootropics like Bacopa Monnieri, carnitine, choline and many others that can help support cognitive function and memory recall. By incorporating XITE into your daily routine, you can help protect your brain health while still answering that email or checking your Insta!



Baumeister, R. F., & Leary, M. R. (1995). The need to belong: Desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3), 497-529.

Calabrese, C., Gregory, W. L., Leo, M., Baumeister, J., & Kramer, J. (2008). Effects of a standardized Bacopa monnieri extract on cognitive performance, anxiety, and depression in the elderly: a randomized, double-blind, placebo-controlled trial. Evidence-Based Complementary and Alternative Medicine, 5(4), 500-510.

Del Pozzo, G., Bizzarri, B., Carandente, F., Riccio, M., & Scaloni, A. (2013). Carnitine supplementation in elderly subjects: effects on physical performance and muscle function. The American Journal of Clinical Nutrition, 97(4), 830-836.

Fried, C. (2014). Interrupted work: More ineffective than one might think. University of California, Irvine.

Hagerman, G., Felipe-Lucia, M. R., Paroni, R., & Valenzuela, A. (2003). Role of carnitine in human nutrition. Journal of Clinical Biochemistry and Nutrition, 33(3), 123-127.

Smith, A. D., Refsum, H., & McCaddon, A. (1998). Homocysteine, B-vitamins, and cognitive impairment. The American Journal of Clinical Nutrition, 67(5), 771S-778S.

Stough, C., Lloyd, J., Clarke, J., Downey, L. A., Hutchison, C., Rodgers, T., & Nathan, P. J. (2001). The chronic effects of an extract of Bacopa monnieri (Brahmi) on cognitive function in healthy human subjects. Journal of Ethnopharmacology, 75(2), 191-198.

Wurtman, R. J., Hefti, F., & Melamed, E. (2002). Precursor control of neurotransmitter synthesis. Neuropsychology, Development, and Cognition. Section B, Aging, Neuropsychology and Cognition, 9(2), 167-187.

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